Sprite Argentina Ad Celebrates ‘Pride,’ Depicts Mother Applying Makeup to Son, Another Binding Daughter’s Breasts

CHRISTIAN NEWS NETWORK/ Heather Clark-

A video advertisement posted to social media by Sprite Argentina celebrates “pride,” depicting — among other things — mothers taking pride in their teenage children by helping them present themselves as “transgender.”

The video, which has received more than 3 million views as of press time, was posted to Twitter on Nov. 1 with the hashtags “NoEstasSolx” (you are not alone) and “Orgullo” (pride).

It begins with a son smiling at his mother as she applies eye shadow and his mother returning the grin. The next scene depicts a mother helping her daughter bind her breasts so that her body won’t look feminine. A grandmother is then shown helping and encouraging a young man dressed in drag.

Other depictions include young girls painting a heart on a rainbow flag, and two young men holding hands as they join a homosexual pride celebration.

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